Friday, October 24, 2008

Oprah Kindles Enthusiasm, Endorses New Gadget: from Amazon

Oct. 24 (FirstAlertNews)

Oprah Winfrey says the Kindle is "life changing."

The reigning queen of tv talk shows has been hyping the October 24th show as the day she will announce her favorite gadget.

Amazon is featuring a trailer of her Friday show on its site with Oprah talking about her new “favourite gadget” which is “life changing for me”. From a side-on view, the product she is talking about looks very like a Kindle.

In an email to subscribers, Amazon says its founder Jeff Bezos will be appearing on Oprah to talk to her about her new favorite gadget.

Sales for the device are expected to rise steeply, especially with the holiday season rapidly approaching.

A new version of Kindle would not appear until next year at the earliest, the call was told, but manufacturing capacity had been ramped up for the existing one and Kindles were in stock and available for immediate shipment.

That’s good news for the retailer given the sell-out results of Ms Winfrey’s usual endorsements.

Bezos denied on Amazon’s third-quarter conference call on Wednesday that digital books were having a cannibalistic effect on regular book sales, calling the Kindle books units additive to physical book units.


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